Ep. 54 | What Still Works in Outbound Sales

What still works in outbound sales?In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Justin Jump sit down with Aurelien Mottier, President of Memory Blue, for a conversation on sales leadership, outbound strategy, talent development, trust, messaging, data, and the growing role AI is playing in modern revenue teams.Aurelien shares his path from France to the UK and eventually into the US tech sales ecosystem, along with the lessons that shaped his leadership style. The conversation gets into why reputation matters, why emotional intelligence is such a powerful advantage in sales, and why the fundamentals of outbound still come back to strong data, relevant messaging, and consistent nurturing.There is also a strong section on AI and where it actually creates value for sales organizations. Instead of replacing the human side of selling, the focus here is on using AI to remove admin, improve coaching, create more consistency, and help reps spend more time doing the work that matters most.If you work in sales, marketing, SDR leadership, recruiting, customer acquisition, or revenue operations, this episode is packed with practical perspective from someone who has spent years building and scaling high-performing sales organizations.Listen now and subscribe for more conversations on lead gen, conversion, sales performance, and revenue growth.Aurelien Mottier is the President of Memory Blue, a B2B sales development and appointment-setting firm known for building high-performing outbound teams. Originally from France, Aurelien has spent years helping companies scale revenue through strong messaging, disciplined prospecting, talent development, and go-to-market strategy across international markets.