EPISODE · Sep 15, 2026 · 1H
Ep 540: Interview w/ The Nashville Road Coach, Paul Secord
from The C.L.I.M.B. with Johnny Dwinell and Brent Baxter · host Johnny Dwinell and Brent Baxter
CLIMBers, today we welcome the Nashville Road Coach (and long-time CLIMBer), Paul Secord, and we talk all about what is probably the #1 revenue generator for your band: merch! Paul has spent more than three decades in the music business as an artist, performer, producer, and artist development coach. He has more than 3,000 shows under his belt, and he spent a massive portion of those shows behind the merch table after the show. Learn how to 2X, 3X, 5X, or even 10X your merch with Paul's Merch That Moves course! Click Here To Access The Merch That Moves Course: This course is normally $97, but CLIMBers have a special discount at $54 for a limited time. Connect With Paul Secord Here: Facebook: @NashvilleRoadCoach Instagram: @NashvilleRoadCoach TikTok: @NashvilleRoadCoach YouTube: @NashvilleRoadCoach Learn more about your ad choices. Visit megaphone.fm/adchoices
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Ep 540: Interview w/ The Nashville Road Coach, Paul Secord
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