Ep 544 Why He Regrets Selling for 3.5X EBITDA

from Built to Sell Radio · host John Warrillow

Boris Berenberg bootstrapped Atlas Authority, an Atlassian partner that resold Jira and Confluence to mid-market companies and built apps on top of the platform, to high seven figures in revenue with 18% net margins, then sold to private equity in May 2022. A year later he wrote a blog post titled "I regret selling my startup" that went viral inside the exited founder community.

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This episode was published on May 1, 2026.

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