[EP.55] Featured Snippets With Other Site Images & Proper Landing Pages for PPC

Episode 55 of The Redirect Podcast: Many a time, the image that accompanies a featured snippet is not from the site that won the snippet. Nope, it’s from another site. We dive into understanding why and how those images get featured separately from the content. Also, an exploration into Dark Patterns, the user experience phenomenon commonly used to keep users in an app or on a site. But are there any impacts on search? Plus, EP 55 is wrapped up to outline a plan for approaching landing pages purposely built for your PPC campaigns. Squeeze pages vs. landing pages, what you need to have on the page, and more. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-55/