Ep. 55 From Amazon to TikTok: How Eric Young Scales Modern eCommerce Brands

In this episode of The eCom Growth Show, host Danan Coleman sits down with Eric Young, senior strategist at Bullseye Sellers and host of the Ecom Marketing Lab Podcast, to break down how eCommerce has evolved from the early Amazon gold rush to today’s omnichannel reality.Eric shares his journey from building a seven-figure Amazon brand to helping scale hundreds of brands across Amazon, TikTok Shop, and emerging marketplaces. They dive deep into why Amazon has become the bottom of the funnel, how TikTok is recreating early Amazon growth, and what brands must do now to stay competitive.If you’re relying on Amazon alone — or wondering how TikTok, Meta, and omnichannel traffic actually work together — this episode is a must-watch.🔗 Connect with Eric Young LinkedIn:https://www.linkedin.com/in/eric-young-01b2175a Bullseye Sellers: https://bullseyesellers.com Book a Call with Eric: https://calendly.com/hello-ecommarketinglab or https://links.bullseyesellers.com/widget/booking/M3S9m3Z4t1YVzEBlli2Z YouTube: https://www.youtube.com/@ecommarketinglab⏱️ Timestamps00:00 – Welcome to The eCom Growth Show00:55 – Eric’s background: from tech nerd to Amazon seller02:31 – Building and scaling a 7-figure Amazon brand03:30 – How Amazon has changed over the last decade05:08 – Why Amazon is still essential (but no longer enough)07:16 – The shift from secrecy to community in eCommerce08:43 – Masterminds vs large communities11:40 – Post-COVID Amazon & increased competition12:36 – Why omnichannel is no longer optional13:32 – Getting early into TikTok Shop14:02 – TikTok growth vs early Amazon days15:31 – Amazon as bottom-of-funnel traffic16:04 – Being everywhere your customer shops18:27 – New marketplaces & the impact of AI20:16 – Global selling opportunities today22:17 – Bullseye Sellers & scaling hundreds of brands23:32 – Launching the eCom Marketing Lab Podcast25:35 – How to connect with Eric Young#TheeComGrowthShow #AmazonFBA #TikTokShopKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.