Ep. 55 - Josh Lewthwaite

Joshua started Izzybotz after seeing an opportunity to recreate the way that organisations communicate with people.  His experience has taught him that only complete personalisation enables organisations to create experiences that are unique to each person's specific interests. Joshua's professional background is a unique blend of software, marketing, entrepreneurship & DJ-ing across NZ & overseas.  Across this diverse basket of industries, Joshua noticed a constant; no matter the brand, there is always value in the differentiation & personalisation of its message. Without fail, the more specific and relevant to the individual, the better the message will perform.  This epiphany and an enthusiasm for cutting edge tech and a healthy dollop of natural talent, has helped Joshua make a name for some of the largest companies around the world. He's excited to help your business do the same!   https://www.izzybots.com/ 5 Key discussion points for this episode.  • 01:28 What is Facebook Messenger Marketing? • 09:50 The power of Facebook personal marketing • 13:12 Messenger open rate and click through rate • 19:10 Don't talk to your customer have a conversation with them • 21:40 Josh's personal story and future focus