Ep. 55 What NOT To Focus On

I'm back with this week's podcast episode after a little bout of COVID last week. All better now, so let's get to it! One of the toughest things about the Founder journey is the overwhelm. There's so much coming at you all the time. I was talking with a Founder this week who has been notified that their biggest customer is undergoing a serious re-organization. Their champion is leaving and it's likely revenue from this customer is going to dial down or even stop altogether. There's no other single current customer or in the pipeline that's going to replace that revenue. This Founder is starting at a big dent in revenue. It's likely they will have to make some gut wrenching team cuts if they don't patch this hole in revenue. There appears to be a million things to figure out in trying to find that revenue. Plus figuring out the timing of the financial impacts and the hard decisions that may be coming. This Founder understandably felt the overwhelm. They antidote to overwhelm is focus. And focus comes down to two things: Knowing which actions you can take that will MOST move you forward. Knowing what NOT to focus on. In my experience, knowing what NOT to focus is even more important than figuring out what to focus on. Because it lets you block out all the noise and creates the necessary internal quiet to do your best work. By the end of our session, we had boiled down this Founder's next right actions, relieved the overwhelm. This week's Rocket Ship Founder Podcast is all about figuring out what NOT to focus on. In this episode, I cover how to: The 2 critical things you need to know get focused and beat overwhelm Why all the available advice works against you How to block out the noise and get quiet inside to do your best work This 11-minute listen is offers some helpful wisdom for both business and life. To your success! Steve PS When you are ready, I have one open spot to work one-on-one with me. If you're a Founder navigating the Seed to Series A journey who wants to: Accelerate PMF and scalable sales Build a high performing team Step into a new level of confidence as a leader Set up a time for a breakthrough session here.