Ep 56: Building Brands (and Bras) with Confidence: How Lively Brings Women in Business Together

Michelle Cordeiro Grant is a serial entrepreneur, brand builder, and innovator. In 2016, she founded LIVELY, a Leisurée brand inspiring women to live passionately, purposefully, and confidently. In just six years, she grew the brand from its concept stage to a 165,000-person ambassador community, 5 stores, and a $105M acquisition. Currently, Michelle is working on a soon-to-launch wellness brand (coming January 2023), and hosts the Web3 with MCG Podcast, a space diving into the world of Web3 and breaking down the essentials in an easy-to-understand, approachable way.  Listen to this Takin’ Care of Lady Business episode with Michelle Cordeiro Grant about Web3 foundations, Lively, and breaking brand stereotypes.  Here is what to expect on this week’s show: How Michelle was inspired to develop Lively after realizing products from Victoria’s Secret were limited for the everyday woman ( no maternity options, size inclusivity, sportswear, etc.) The importance of building your own confidence and surrounding yourself with people who believe in you and your vision Michelle’s realizations about growing her business and why she sold Lively in 2019 Michelle’s transition into developing Web3 foundations and her podcast, Web3 with MCG to help share and market brands while keeping women informed and comfortable Michelle’s advice for founders: don’t micromanage and hire for the future Connect with Michelle: Websites:  https://www.wearlively.com/  | https://michellecordeirogrant.com/ | https://entreprenista.com/web3withmcg/  Instagram: @wearlively | @the_michellegrant | @web3withmcg Twitter: @wearlively LinkedIn: https://www.linkedin.com/company/wearlively/ Learn more about your ad choices. Visit megaphone.fm/adchoices