Ep. 56: How You Can Generate Demand and Growth with the Right Content – Interview w/ Tom Whatley

Developing the right content for the right audience across the right channels is a crucial component in content marketing for B2B. But how you get your content to work for you to generate positive results? In this episode, we talk to content expert Tom Whatley (Founder & CEO, Grizzle) about how you can generate demand as well as organic growth using B2B content. During our conversation, Tom explains the importance of understanding your target audience and how conducting the relevant market research will help you to generate insights to develop relevant content. He also elaborates on why it’s crucial to avoid using outdated online tactics and leverage different content formats in your marketing initiatives.