EPISODE · Jun 16, 2021 · 19 MIN
Ep. 56 Raleigh NC: Will McGuire - The forming of INCOLO, a startup traction studio for North Carolina founders
from Invest Local · host Malcolm McDonald, Will Mcguire, John Crawford, Josh Rollins
1:34 - Why Will started INCOLO (formerly Crowdfund NC)2:27 - How the INCLO program works“It’s not just about investment… It’s about what the business is doing to grow it’s revenue, grow a really good team and grow partner channels"3:09 - Investment crowdfunding a sales arm, marketing arm, or supply chain channelCase study: BatteryXchange 5:06 - How Will knows a company is ready to accelerate growth6:37 - Finding a community that resonates with your product is a must - do that before raising money7:20 - How founders get started with the programs:Runway, Launch, & Growth 8:54 - How local entrepreneurs helped build the INCOLO programs10:40 - An alternative to the “Fundraise or bust” mentality 11:06 -The mistakes Will sees founders make going into the program11:45 - Taking the vision of a founder and narrowing that down to what they need to do today.12:04 - "Focus on your invest-ability… with an eye on exit-ablility "14:33 - Is the lack of Investment crowdfunding raises in the SE an investor problem or a founder problem?15:37 - Why Will started investing through Regulation Crowdfunding (Reg CF)16:53 - The original idea of Vicinity17:40 - Where the majority of investment comes from in crowdfunding campaigns
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What this episode covers
Will McGuire joins the podcast to share the story of how he fell in love with investment crowdfunding why he founded INCOLO. INCOLO is a traction studio designed to help founders build investible companies and develop revenue channels that power growth for the startup. Will shares how the program is laid out and their approach to helping entrepreneurs. He also shares some of the common mistakes that founders make when trying to grow and how investment crowdfunding has impacted his founders' long-term success.
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Ep. 56 Raleigh NC: Will McGuire - The forming of INCOLO, a startup traction studio for North Carolina founders
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