Ep 56: Sustainability & Spirits with Sophie Kelly (Bulleit Frontier Whiskey) and Eric Sprague (American Forests)

Congratulations, definers! You've made it through 2020! We think it's time for a toast… a toast of whiskey, to be precise. Join us as we round out this unparalleled year by exploring sustainability within the spirits category. We begin this episode by unpacking the environmental, economic and social impacts of spirit production. We then distill how and why top spirits brands are diving into sustainability head-first. We're joined by Sophie Kelly, Senior Vice President of Whiskeys at Diageo North America, and Eric Sprague, Vice President of Forest Restoration at American Forests, who help us understand the link between whiskey and stewardship of our beloved oak trees, as well as the actions Bulleit Frontier Whiskey and its parent company Diageo are taking to advance sustainability in their spirit production. Cheers! ------ Sustainability Defined is the podcast that defines sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com