EP 56 - The Celebrity Experience: Standing Out in Recruitment w/Samm Green

What if recruitment wasn’t about transactions, but about making every client and candidate feel like a VIP?In this episode, I’m joined by Sam Green, Co-Founder & COO at Few&Far, one of Europe’s leading digital product recruitment firms.We dig into how Sam and his team built a reputation for creating a “celebrity experience” — from community-led business development and events, to consultative client meetings and a culture that’s kept average tenure at 4.7 years. We unpack how to stand out in recruitment by combining culture, consistency, and care with smart use of AI and operations.We explore:✅ What the “celebrity experience” really means in recruitment✅ Why face-to-face meetings still beat phone calls & Zoom✅ How to add true consultative value in client conversations✅ Building culture & KPIs around behaviours, not just billings✅ Community & events as a long-term BD engine✅ The reality of AI in recruitment (beyond email automation)✅ Why happy consultants bill more (and stay longer)✅ Treating alumni as advocates, not rivalsIf you want to stand out in 2025’s recruitment market — this episode is packed with practical lessons on culture, community, and client experience.⏱ Timestamps:00:00 – Welcome & Sam’s background at Few&Far03:00 – What the “celebrity experience” means in practice07:30 – Balancing BD sprints with consultant autonomy12:00 – Why face-to-face meetings beat remote interactions16:20 – Consultative value: going beyond small talk21:40 – Innovative client plays (like hotel-based interview days)25:00 – Building community as a long-term BD strategy30:10 – AI in recruitment: what’s hype & what’s real36:00 – Preventing burnout & keeping consultants happy40:30 – Alumni pride, reputation & industry collaboration46:30 – Sam’s 1% Better tip🔗 Connect with SamLinkedIn: https://www.linkedin.com/in/sammfewandfar/🔗 Connect with Charles KyriakouLinkedIn: https://www.linkedin.com/in/charleskyriakou1/TikTok: https://www.tiktok.com/@charles.kyriakouApple Podcasts: https://podcasts.apple.com/us/podcast/1-better-recruitment-podcast/id1775201502YouTube: https://www.youtube.com/@charleskyriakouLinkedIn Newsletter: https://www.linkedin.com/newsletters/7244346543967731712