EP 568 Casey Underwood on Creativity, Doing Things Different, and Art

I was super excited to sit down with Casey Underwood. Casey and I have a list of mutual friends but had never really crossed paths. Ironically my wife bought me some of Casey's coffee mugs for the office and I knew I had to get him on the pod.  What fascinates me about Casey is not his success with everything he does but more the fact that he does things very different from how things are supposed to be down by "artists", yet his entire business seems so well thought out and connected.  I wanted to dive into his background and see how he got to the types of decision making that he has. How he thinks about what to do next and what path to take.  Casey is wicked smart and I truly enjoyed this conversation with a guy charting his own path.