EP 569: Building a Tool Kit Company with Rock Crandell

Rocky has been on the podcast before and among being very articulate I truly enjoy bouncing concepts off of him. Over the years we have kicked around many business ideas and Rocky has been a huge part of the success that The Lab has had in the last few months.  After deciding it was time to leave academia Rocky went head first into designing a product that solve a problem he recognized. After almost a year of designing and prototyping he is getting close to being ready for launch. In this episode we talk about how to go from zero to one a concept of making something from nothing. The hardest part of that is deciding when to make the leap. We talk about many of the struggles thus far and hurdles that come along with building something from zero to one. Steadfast Systems