Ep.57 - A Conversation With Joche Smith Jr., the New President of Costa Farms

In early July, Joche Smith Jr. was named president of Costa Farms. Smith succeeds his father, Joche Smith Sr., and will oversee day-to-day operations across Costa’s domestic and international business units, and lead strategic initiatives that position the company for continued growth. I recently caught up with Joche to talk more about his background, consumer trends shaping the plant industry, and the biggest opportunities and challenges facing both Costa Farms and the floriculture market. Here’s our conversation.