EP 57: Designing for Scale | Doug Powell

What is the superpower of designers? Why does healthcare need better design? And how do you create the condition for designers to thrive? Doug Powell has the answers. Doug is an award-winning designer with more than 30 years of experience in a wide range of design disciplines. A recipient of the 2014 Distinguished Alumni Award from the Sam Fox School of Design at Washington University in St. Louis, and the 2014 Fellow Award from AIGA Minnesota, Doug is a lecturer, commentator and thought leader on design issues. He has presented at a variety of global conferences, forums, and universities including Beirut Design Week in Lebanon, Fortune's Brainstorm Design in Singapore, and Yale School of Management. He was on the jury of the 2018 Smithsonian Cooper Hewitt National Design Awards. Between 2011-2013 Doug served as the national president of AIGA, the professional association for design, the largest and most established design organization in the world. Until the end of 2021, Doug was Vice President of Design at IBM, where he helped to build one of the largest enterprise design organizations in the industry. In 2022, Doug became the VP of Design Practice Management at Expedia Group. Bon and Doug talk about the superpower of designers, why healthcare needs designers and how to create the conditions for designers to thrive.