EP 57: "Making the Brand" feat. Michael Mitchell Sr. Director/Head of Brand and Content Marketing at Mailchimp

Michael is Senior Director and Head of Brand and Content Marketing at Mailchimp.  Michael previously lead Brand & Experience Strategy at Publicis Sapient. He directed ideation and insight creation across EMEA and APAC, he inspires creative performance, elevates branded experiences, manages client relationships and motivates creative staff. From New York to Sydney, Singapore to London, Michael has helped brands like GE, Toyota, AT&T, Unilever, Heineken, Standard Chartered, GSK and Opera Australia use insights strategically — helping them stand out and tell their stories to the world. An experienced brand consultant, Michael was previously Associate Creative Director at POSSIBLE, and Associate Director at Interbrand. Prior to Interbrand, Michael earned a Master of Fine Arts degree in Creative Writing from The New School in New York. He believes in the creative power of words. When chosen carefully, they have the ability to truly transform a brand—creating real, emotional connections with audiences.