Ep. 57: Making the Case: The Data That Helped Dartmouth Expand Its Social Team

In this episode of Confessions of a Higher Ed Social Media Manager, Erin Supinka, Associate Director of Digital Engagement at Dartmouth College, shares the behind-the-scenes story of how she scaled Dartmouth’s social media team from a party of one to a high-performing team of four. Erin unpacks the practical steps, persistent challenges, and powerful advocacy it took to build a team that’s reshaping what digital engagement looks like in higher ed. Whether you’re a social media manager dreaming of more support or a leader wondering how to justify additional investment in social, this episode is your blueprint.Guest Name: Erin Supinka, Director of Digital Engagement, Dartmouth CollegeGuest Social: LinkedInGuest Bio: Erin Supinka is the Director of Digital Engagement at Dartmouth College. Erin oversees Dartmouth’s social media presence, shaping its voice, strategy, and community engagement across platforms.  Erin has developed a reputation for using data-driven insights to drive meaningful engagement and to transform institutional social programs. When she joined Dartmouth, she rebooted the school’s social strategy and introduced tools and workflows that significantly increased engagement across the college’s channels.  Erin believes in social media as a tool for community building not just content distribution. She emphasizes responsiveness, collaboration across campus offices, and the importance of listening to and supporting the campus community online. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.