Ep 57: People’s Revolution: Infusing Brands with Stories and Design

Kelly Cutrone is an author, television personality, and publicist. She is the CEO of the company, People’s Revolution. Having tired of the PR life, Cutrone sold her half of Cutrone & Weinberg to her co-founder and spent a year and a half as a tarot card reader. Cutrone founded People's Revolution in 1996. In 2002, People's Revolution broke the record for the most shows produced in one day during New York Fashion Week. In February 2010, Cutrone executive produced Bravo's Kell on Earth, an eight-episode reality TV show about Cutrone and People's Revolution. The series followed Cutrone as she balanced running her own company and producing Fashion Weeks in New York and London as a single mother.    Listen to this Takin’ Care of Lady Business episode with Kelly Cutrone about the mistakes she made as an inexperienced founder so you don’t also make them, creating and designing meaningful brands and stories, and the state of the fashion industry today.   Here is what to expect on this week’s show: How Kelly’s company, People’s Revolution, uses hyper engineering in their storytelling, press, and design efforts for the brands they represent  Why she decided to participate in the reality TV program The Hills and reflections on what worked / what did not  How to get through all the “noise” in the industry when it comes to campaigning and getting noticed  The big mistakes Kelly made in creating her own business and how she would do it differently if all over again.  Ask: “should I be paying them or should they be paying me?”  The importance of understanding how the business side of a company works in order to make crucial decisions  Connect with Kelly: Instagram: https://www.instagram.com/kellycutrone/?hl=en / @peoplesrevteam Twitter: @kellycutrone Learn more about your ad choices. Visit megaphone.fm/adchoices