Ep. #58: {5 Day Audio Series} Day 4 Keri Lonny

Send us a textKeri Lonny, Fiercely Finding HappinessKeri Lonny Content Management, Founder and Creative Genius 😉How do you use your podcast to grow your business?Podcasting is such a great tool! I will be launching my podcast soon, but I have had the privilege of helping my clients find success with their podcasting and there are so many benefits.First of all, podcasting is a great way to connect with 1:1 clients. When people know what you do and who you are, the likelihood of getting leads on autopilot is much greater. By creating online influence through your podcast, you will be able to reach people you may never have connected with otherwise.Leveraging collaborations is such a great way to grow! Cross promoting each other is a great way to benefit both parties, as each person has the opportunity to reach a new audience that might be interested in their services.Not only are you creating brand awareness by starting a podcast, but you will be networking in order to bring on guests which in itself will serve you. As you bring on more guests and become more successful, the word will spread.What three takeaways you can give to the listeners?  1. You are more powerful than you know. STOP doubting yourself. Stop playing safe. Get real, get vulnerable, and let the world get to know you. We crave the human connection, and that is exactly what podcasting provides. Create that like, know, and trust factor by being REAL and sharing it via audio.  2. Keep it interesting! There is nothing worse than pouring time and energy into content that misses the mark and doesn’t get results. When you are working on your podcast, ask yourself “Does this make me feel something?”If the answer is no, then you need to shift. Ask more vulnerable questions. Get gritty. Share things that might not be well-received.The whole idea is to attract the people that will be clawing at their credit cards to book your services or buy your products. It’s okay if some people don’t like you. In fact, in order to grow that’s exactly what needs to happen.  3. Skip the learning curve. If you are ready to jump into podcasting but the technical side of it freaks you out, that is the perfect time to get help! Candice is an expert at launching podcasts, and I help to manage them once they are up and running.Whether you are looking for done-for-you services, just need a bit of direction, or want to go the DIY route, don’t get stuck on the nitty-gritty technicalities. Just reach out instead and we'll point you in the right direction.Where to Find Keri: Website| My handle is @iamkerilonny across all platforms!💼 Ready to grow your network, amplify your voice, and actually plan collaborations that move the needle?Join us at the next Hey BOSS Ladies: Connection + Collaboration Hour ✨ Register here → heybossladies.com/eventLet’s build relationships that build your business. Now’s the time. Let’s BOSS UP. 🔥Support the showFollow Me on Instagram: @csdorsey_helloListen on Apple Podcast | iHeart Radio