Ep 58: Ellie Windle CEO of Persist talks Solutions for Equity in Domestic Labor

Summary Ellie Windle, the founder and CEO of the Persist app, discusses the inspiration behind building an app to quantify domestic labor. She shares her personal experience of struggling with the mental load and emotional labor of managing a household, especially after having children. The app aims to bring visibility to invisible labor and help couples have more equitable divisions of responsibilities. Ellie also highlights the importance of valuing caregiving and the challenges of being an entrepreneur. She emphasizes the need for couples to have open conversations and make adjustments based on their individual preferences and changing seasons of life. The conversation explores the challenges and experiences of finding personal fulfillment, navigating the identity of motherhood, the burden of domestic labor, defining roles and responsibilities, the impact of household chores, the power of supportive partners, validation and dealing with haters, the importance of cheerleading networks, the impact of partnership, finding inspiration, and introducing the Persist app. Takeaways The Persist app helps quantify and bring visibility to the mental load and emotional labor of managing a household. Swapping responsibilities based on personal preferences and strengths can lead to a more equitable division of labor. Having open conversations about domestic labor and valuing caregiving are crucial for healthy relationships. The app can be particularly helpful for couples before they reach a breaking point or experience burnout. Finding personal fulfillment is essential for both men and women, and it's important to prioritize activities that bring joy and fulfillment. Mothers often face the challenge of losing their identity in the role of motherhood, and it's crucial to create space for personal growth and self-expression. The burden of domestic labor often falls disproportionately on women, and it's important to have open and honest conversations about roles and responsibilities within the household. The division of household chores can impact the overall well-being of individuals and relationships, and finding a balance that works for both partners is crucial. Having a supportive partner and cheerleading network can make a significant difference in pursuing personal and professional goals. Dealing with haters and negative feedback is a common experience, but it's important to remember that their lack of belief often stems from their own limitations and lack of imagination. Partnerships and collaborations can provide validation and support, and finding like-minded individuals who share your vision can be empowering. Finding inspiration from others who have achieved success in similar areas can fuel motivation and drive. The introduction of the Persist app offers a tool to help identify and address the invisible labor in households, promoting more equitable distribution of responsibilities.