Ep. 58 Private Label Supplements & Cosmetics: Building Your Brand Without the Factory Overhead

Launching a supplement or cosmetic brand sounds simple—until manufacturing, compliance, inventory risk, and marketing costs hit all at once.In this episode of The eCom Growth Show, host Danan Coleman sits down with Lorand Fabian, Founder & CEO of IngredientSage, to break down what actually determines success in private label supplements and cosmetics.With over 20 years of hands-on manufacturing experience, Lorand shares what most founders get wrong, why U.S.-based GMP manufacturing is becoming a competitive advantage, and how to launch products without getting buried in overhead or regulatory landmines.This episode is essential for: • Amazon sellers entering supplements or beauty • Founders considering private label vs custom formulations • Brands struggling with inventory, compliance, or scaling • Anyone tired of vague manufacturer promisesIf you’re serious about building a compliant, scalable product—this conversation will save you years of mistakes.🔗 Connect With Lorand Fabian (IngredientSage) Website: https://ingredientsage.com Business inquiries: [email protected] 🔗 Follow IngredientSage & Lorand Fabian: LinkedIn (Lorand): https://www.linkedin.com/in/lorand-fabian/ LinkedIn (Company): https://www.linkedin.com/company/ingredientsage Instagram: https://www.instagram.com/ingredientsage/ TikTok: https://www.tiktok.com/@ingredientsage YouTube: https://www.youtube.com/@ingredientsage X (Twitter): https://www.x.com/Ingredientsage Facebook: https://www.facebook.com/ingredientsage Threads: https://www.threads.com/@ingredientsage Pinterest: https://www.pinterest.com/ingredientsage Rumble: https://www.rumble.com/user/IngredientSage Tumblr: https://www.tumblr.com/blog/ingredientsage Bluesky: https://bsky.app/profile/ingredientsage.com Clapper: https://www.clapperapp.com/@ingredientsage Lemon8: https://v.lemon8-app.com/s/OgjeekyjTF⏱️ Timestamps00:00 – Welcome to The eCom Growth Show00:32 – Lorand Fabian’s 20+ year journey in supplements & cosmetics02:12 – Why U.S.-based manufacturing is becoming a competitive advantage04:12 – The real risks of overseas supplement manufacturing07:18 – The #1 mistake that kills supplement brands in year one08:47 – Why PPC alone won’t save a new brand09:55 – How to tell if a manufacturer actually knows their stuff11:28 – Multi-channel marketing most founders ignore12:44 – Inventory mistakes that destroy momentum14:19 – Why you shouldn’t expect profits in year one15:19 – Custom formula vs existing formulations (what to choose)16:49 – Stability testing, PET testing, and why R&D takes time18:24 – Why gummies are one of the riskiest supplement formats21:51 – How to stand out when competitors sell the same product22:34 – Influencers, branding, and pre-selling products23:03 – Where to find Lorand & IngredientSage25:15 – Final thoughts & closing#TheeComGrowthShow #PrivateLabelSupplements #SupplementManufacturingKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.