Ep 58: Pt. 2 - What Opportunities Are Available In Media Today For Brands To Stand Out?, With Lyle Laver

Here’s what we cover in part 2 of our conversation: ✅ What brands need to know about earned media, which has a higher leveragability than any other form of media when it comes to authority building. ✅ Why content marketing is the gold standard for soliciting clients. ✅ The ingredients that make for a compelling story, which everyone needs to dial in to get noticed. ✅ Why it's important to humanize a brand, regardless of if it's a product or service, when looking to solicit clients. — 🎙️ This week, the co-founder & CEO of "The National Business Post," LYLE LAVER, joins me in a 2-part series themed around Media & Communications. — 📌 Subscribe on Apple Podcasts, Google Podcasts, and Spotify, search ‘The Transform Your Confidence Show’ 📌 Subscribe to our YouTube channel at ‘The Open Chest Confidence Academy’ — #TheOpenChestConfidenceAcademy #RajGirn #Founder #TheTransformYourConfidenceShow #Podcast #Media #OnlineMedia #Online #SocialMedia #Mindset #LyleLaver #thenationalbusinesspost #contentmarkketing #storytelling #transformation #CEO #Leader #Business #Entrepreneur #Marketing #Leadership #CommunityBuilding #Networking #ThoughtLeader #Communications #Executive #Professional