Ep. 58: The Burnout Problem in Social Media

Jenny Li Fowler sits down with Maree Jones, Director of Social Media Strategy at the University of Alabama at Birmingham, to dive into a topic that's all too familiar for social pros — burnout. In this powerful conversation, Maree shares her personal experiences, how burnout manifests for social media professionals, and what institutions can do to foster healthier workplace cultures. If you’re managing digital engagement in higher ed, this is a must-listen episode that blends empathy with actionable advice.Guest Name: Maree Jones, the Director of social media strategy at University of Alabama BirminghamGuest Social: LinkedInGuest Bio: Maree Jones wears many hats: social media strategist, digital content writer and thought leader, sought-after speaker and emcee, and more. With more than 15 years of experience in the ever-evolving world of digital communication, she now serves as the Director of Social Media Strategy at the University of Alabama at Birmingham, the largest employer in the state of Alabama and a powerhouse research institution. Her guiding mantra, “Digital relationships are real relationships,” is the foundation of her work and leadership. Throughout her career, Maree has shaped the online presence of national and global brands across industries, including higher education and technology, healthcare, and consumer products. It’s safe to say you’ve seen her award-winning work online without even realizing it. When she’s not leading UAB’s social media ecosystem or speaking to audiences about digital culture, this Birmingham, Alabama native is a wife, mom, pet mom, and nonprofit advocate. Learn more at mareejones.com. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.