Ep. 58 | The Future of Mortgage Lead Gen

Carson Poppenger and Justin Jump sit down with Richard Grieser from Loansure for a conversation about mortgage lead generation, direct mail, consumer-direct lending, AI voice, and what it actually takes to turn leads into funded loans.Richard shares his path through consumer marketing, B2B mortgage technology, Sales Boomerang, Truv, Monster Lead Group, and the rebrand into Loansure. He also breaks down why Loansure is positioning itself as a full loan acquisition system and why direct mail continues to perform in the mortgage space.The conversation gets into cost per acquisition, revenue per contact, consent-based outreach, AI voice testing, and what Richard calls the equity extraction supercycle.The big idea is simple: mortgage lenders do not just need more leads. They need a better system for converting the right leads into real opportunities.Richard Grieser is the Chief Sales and Marketing Officer at Loansure, where he leads growth strategy across sales, marketing, demand generation, and customer acquisition.Go Squeeze is a consumer-direct performance contact center that helps companies turn consent-based leads into qualified conversations, transfers, appointments, and revenue.For more information, visit:www.GoSqueeze.com