Ep 58 | Using A Better Sales Strategy With George C. Scott

George Scott MBA President at Business Consulting Solutions LLC joins The Sales Made Easy podcast as we discuss Using a Better Sales Strategy. George is a fan of Selling With Dignity and doing things “the right way”. In sales, rather than be out for just getting the sale, George talks about the pull strategy. The pull strategy is understanding what your buyer needs and then providing it for them politely with a servant mindset. That is definitely aligned with the host!George understands business – both as a business owner and as a business consultant/business broker. Beginning his double roles in 1983, he has been, and is, able to observe (up close) the internal operations and financial conditions of hundreds of businesses. Consequently, George has a unique perspective as to why some businesses achieve resounding success while others fail.      In addition to the hands-on experience as business consultant and broker, George earned a Bachelor of Science degree in 2007 and a Master of Business Administration (MBA) in 2009. Earning both degrees while working full time, he shared MBA Top of the Class honors with an International Vice President of a well-known service business. The two degrees were earned through SUNY Empire State College (ESC) FORUM WEST management program and its School for Graduate Studies.      As a business, management, and economics adjunct college instructor for the SUNY Empire State College’s Center for Distance Learning from 2001 to 2018, George taught a number of advanced business courses, which included Consumer Behavior, Marketing Principles, Marketing Communications – Advertising and Promotion, Public Relations, and Sales Management. Additionally, he was lead instructor and course reviewer of the Public Relations course.      George is a business writer, having written numerous articles about various aspects of owning, operating, and selling a business. Most recently, a number of his articles have appeared in FOCUS, the magazine of the Small Business Association of Michigan (SBAM). (Links to those articles can be found in the articles section of this website.) As member of SBAM, George was a member of SBAM’s Strategic Communications Advisory Committee and SBAM’s Government Relations Entrepreneurial Task Force. Additionally, George has been quoted as a business source for other articles in business publications in Michigan and other states.      For the 2011-2012 term, George served as the Public Relations Officer of Toastmasters International District 62, which encompasses nearly all of Michigan. Many years prior, he served as the Public Information Officer of his Army National Guard unit.Connect with George C. Scott:LinkedinConnect with me: LinkedInhttps://sellingwithdignity.com/Join my Facebook Group: https://www.facebook.com/groups/sellingwithdignity