Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia  Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story Challenge - Connection and Communication with new drinkers Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication channels Purpose - Australia opportunities for media storytelling, Unpacking the diversity of Australian wine Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/588 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Matt Deller, CEO, Wirra Wirra and Ashton Hills https://www.wirrawirra.com Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459?aff=oddtdtcreator Date recorded: 2 April 2025 Listen and subscribe - https://www.interpretingwine.com/588 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin