Ep 589: The Unpopular Opinions That Made Our Business Work (Plus, Our Future Predictions!)

Hi Biz Besties! In this week’s episode, Nicole and Kaila dive into the unpopular opinions of the coaching and entrepreneurial world. They share why breaking the rules and doing things your way (not following trends or copycat strategies) can actually help you grow a business that aligns with your values and your life.From client relationships to ads and launches, they unpack the mindset shifts and practical approaches that allow you to serve your clients deeply while staying authentic. Plus, they share predictions for the next six years in their business and the industry, including what they’re excited to see evolve for women entrepreneurs.What you’ll takeaway from this episode:Why you don’t have to separate your personal life from your business to be professional. Being yourself can actually deepen client connections.How over-reliance on trends, influencer advice, or “magic strategies” can derail your business growth.The importance of thoughtful execution over impulsive action—especially when rolling out offers or ads.How promoting your work from a place of service (not pushiness) builds trust and lasting relationships.Why writing your own rules and trusting your instincts is essential to success as an entrepreneur.Predictions for the next six years: tiered offers, more in-person masterminds, and the evolving role of AI in business.If you’ve ever felt pressure to conform to trends, copy someone else’s path, or hide your true self in business, this episode is your permission slip to do it your way and thrive.Take our FREE quiz: https://www.myalignedpurpose.com/quizCheck out SHE LEADS 2027: https://www.myalignedpurpose.com/she-leads-2027