Ep. 59 Dr. J Jackson-Beckham of Crafted for All

--- Panel --- Harry is joined by Dr. J Jackson-Beckham of Crafted for All and diversity and inclusion partner with the Brewers Association, along with editors Jenn Litz-Kirk and Jordan Driggers. ---Time-Stamped Contents --- 00:00 Intro - tech difficulties, hilarious banter. 00:30 grokking latest neilsen scan data. 04:20 harry recalls old adage from former mbco chief john bowlin:  never activate ads/rollers/tpi's/promos against empty shelves. 05:30 harry's theory on why co's still promoting without supply.  07:30 Dr. J. Jackson-Beckham of crafted for all. 08:20 harry relieved dr. j didn't block him on twitter. 09:30 dr j on how she got into beer.  11:00 in 2008: craft prices up, volume up in financial crisis. what? culture was happening.   16:45 turning point. connecting with julia herz and the ba.  18:30 change is slow, but that has advantages so it will stick. culture change. 19:00 building infrastructure with ba, create real data and benchmarking, events. 20:10 using structured mentoring as inclusion tool, build out networks.  22:10 are we moving needle?   23:00 misogyny callouts progress as we're not "hard shrugging" as much anymore in response to harassment and exclusion.  23:30 helps to have broader perspective:  industry has vastly improved since 2000. 24:30 race vs gender an issue? 26:10 improving craft exposure to new demos.  27:10 do breweries call dr. j in crisis mode, or to prevent crisis? 28:10 what is low-hanging fruit co's can work on?  28:30 dr. j's four a's:  acknowledgment, apology, action, atonement.  don't skip the first two. 28:50 harm hurts whether intended or not. 30:45 comparing to quality issues industry had: maybe put a lab in there. 31:10 not about being nicer. standardizing it, writing policies down, professional.  32:00 does alcohol over-consumption play a role?  dr. j increasingly connecting inclusion to health and mental wellness issues holistically in her work. 33:00 industry going through "crisis of wellness."  34:45 industry has pivoted on quality, sustainability, safety.  having "thriving human beings" working in industry is next big challenge. 35:50 harry: existential crisis, must expand craft market beyond young white dudes.  37:00 channeling garrett oliver of brooklyn brewery: don't chase the novelty dragon. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at beernetradio.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily