[EP.59] Holiday Campaign Strategies, Link Building Beyond 2018 & Tossing Out the Marketing Funnel

Episode 59 of The Redirect Podcast: We bring you three very different strategies to get you thinking about the future of your approach to SEO, SEM, and overarching digital marketing. First up, navigating the concept of link building beyond 2018. The history of link building and what sometimes makes us feel not so great about it. Plus, if you’re an online retailer or a local business looking to run some targeted campaigns for the holidays, we give you hard-hitting tips on what to look at and where to take action now. Pro Tip: Don’t wait until black Friday. Finally, we talk about why the modern marketing funnel is broken and a recent study from our friends at Google on just how many touchpoints your customer might have with your brand before converting. This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-59/