Ep 59: Mic Fels on startup buzzwords and where the real value is in agtech

Mic Fels is someone I’ve wanted to speak with ever since I read an article he wrote about how his agtech is really making him money.Mic not only crops about 11,000 hectares in Esperance, Western Australia, but has also built and commercialized a range of software products and machinery through his company, iPaddock.Mic and I chat about where the real value is in agtech, and what building products has taught him about startups and about farming.We also talk about:hard earned lessons and tips for working with tech;whether ideas or execution matter more; andwhich is harder…farming or building agtech.For more from Mic and to check out the iPaddock products, see:https://twitter.com/ipaddockappshttps://www.ipaddock.com.au/https://www.ipaddock.com.au/how-i-make-money-out-of-ipaddock/