Ep 59 | Share Your Story with the Right People

What are you currently doing to share your story with your audience? We now know that people interact with a product or brand at least 5 times before they make a decision to buy. Think about the last time you made a significant purchase; you went Google, Facebook, email, free trial, and research before actually handing over that first dollar. So, why don't we provide the same opportunities for our future athletes to get to know us? Are we leaving money on the table by not consistently communicating with our audience? Jonathan Herrick, Chief Sales and Marketing Officer and Partner at Hatchback joins us this week to de-mystify the ways in which we communicate with our audience. One thing is certain - there is a lot of noise out there. How can we cut through it? As Jonathan outlines, we start by understanding our Core Values. Do you have a culture that "wow's" your members? I'm sure you do. What are you doing to share that story? Armed with a clear mission and Core Value, we must understand and respect our audience's values. How can we help them? How many times and in how many ways can we speak value into their lives before they ever hand over money? This is the heart of Branding - telling the story of your Core Values to the people that matter most to you. Engaging with your loyal fans to continually provide a meaningful customer journey.