Ep. 59: What Higher Ed Gets Wrong About Podcast Promotion

Jenny Li Fowler sits down with podcast strategist and former Enrollify team member Erin Fields to dive deep into how to successfully promote a podcast within the higher ed landscape. They unpack why podcasting isn’t just a trendy add-on—it’s a full-fledged marketing channel that demands strategy, consistency, and creativity. From turning podcast episodes into content engines to nailing promotion without a budget, this episode is packed with practical tips for higher ed marketers looking to elevate their podcasting game.Guest Name: Erin Fields, Marketing Director at OlogieGuest Social: LinkedInGuest Bio: Erin Fields is the Marketing Director at Ologie, the branding and marketing agency for organizations with missions that matter, where she helps lead the agency’s content marketing and social media strategies. She started her career in graduate admissions at West Virginia University, before moving into edtech at Element451, where she helped manage content for more than 15 shows on the Enrollify Podcast Network. Erin is a proud graduate of Marshall University and West Virginia University. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.