EPISODE · Feb 4, 2025 · 56 MIN
EP 59: Why Your PR ROI is Failing – And How to Fix It
from Embracing Marketing Mistakes · host Prohibition PR
Are you measuring PR ROI all wrong? If you’re relying on outdated metrics like AVEs or vanity impressions, you could be missing the real value of your PR efforts—and losing budget because of it. In this episode, we break down the biggest mistakes brands make when tracking PR success, why traditional measurement methods fail, and what smarter marketers are doing instead.Learn how to prove PR’s impact in a way that actually matters to decision-makers, secure more budget, and align your efforts with real business results. If you’re tired of guesswork and want to track PR the right way, this ROI episode is a must-listen!Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube
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What this episode covers
Are you measuring PR ROI all wrong? If you’re relying on outdated metrics like AVEs or vanity impressions, you could be missing the real value of your PR efforts—and losing budget because of it. In this episode, we break down the biggest mistakes brands make when tracking PR success, why traditional measurement methods fail, and what smarter marketers are doing instead. Learn how to prove PR’s impact in a way that actually matters to decision-makers, secure more budget, and align your efforts...
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EP 59: Why Your PR ROI is Failing – And How to Fix It
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