Ep 59. Zero Co | Untrashing the Planet, Throwing Life-Savings into a Seemingly Good Idea, The Power of Big PR Stunts, and Cleaning Up Our Oceans

Mike Smith is the Founder of Zero Co, a company that delivers personal & home-cleaning products direct to your door, minus the single-use plastic.  With its reusable bottled and refill subscription, it's kind of like the old-school milkman reimagined.  It's a simple concept with potentially BIG results. They're on a mission to untrash the planet, and so far have saved over a million water bottles worth of plastic going to landfill.  It's a tale of travel and adventure in bringing this good business to life. -- Ready to embed purpose and profit into your own business? Head to theownerscollective.com and sign up for the weekly newsletter from Pru to get all the juicy advice on becoming a leading brand of tomorrow.