Ep. 591: Grey Matter Research’s Ron Sellers on Evangelical Giving Declines

After a four-year streak of tightening wallets, evangelicals’ giving habits have at last held steady, according to a new study by Grey Matter Research and Infinity Concepts. The survey of over 1,000 evangelical Protestants found the average respondent’s generosity level remained virtually unchanged from 2024 to 2025. Compared to 2020, however, the latest numbers show a 31% drop in giving to churches and charities as a percentage of household income. Just 10% of respondents gave nothing to any organization or individual. “There has been little change over the past year, which is at least some good news. But when you consider the average evangelical Protestant gives away just 2.2% of household income, that good news is a pretty small ray of sunshine in an otherwise cloudy day,” the researchers noted in their report, The Generosity Landscape: How Evangelicals Give. The producer for today’s program is Jeff McIntosh. Until next time, may God bless you.