Ep 6 - Building your "value ladder"
from The Shift Hosted by Jason Rindskopf
Every prospective client to your business enters your world at some point completely cold. They have to get introduced at some point. What does that entry point look like for you in your business? Once they've entered into your world, what are the natural next questions on their mind that you can answer for them? How can you continue to build value and get them more and more comfortable with you and your business? Answering these questions will help you to construct your personal "value ladder", which every business should have. In this episode, I'll walk through what that looks like for me, and how I'm approaching this at the moment.
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