Ep. 6 Content Mapping - How To Make Planning Your Content Easier & More Strategic

Welcome back to another episode of the Marketing and the Margins podcast! This is where we talk about the how-to of marketing your business, while running your business and living your life. In this episode, I dive deep into the process of Content Mapping.When it comes to planning your content, this step-by-step process takes the guesswork out of it all and makes everything more strategic. In this episode I use my free guide - Content Mapping In An Hour - as the template and you can download that right here.🌱In this episode:What is the Content Mapping?Why is it so helpful to your content planning process?How do identify your dream audienceIdentifying content buckets & the content to fill themAn overview of what the customer journey isA few right-now tips for creating content for your digital businessThe content mapping process is super valuable and can be done with new or existing content so dive in with me & let's map some killer content!   🔗 Connect with Katie:TikTok - @katiekastnermarketingInstagram - @katiemkmarketingBlog - www.katiekastner.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com