Ep 6: Demystifying marketing attribution

In this conversation, Lisa and Simon discuss the importance of marketing analytics, focusing on tools like Google Analytics and Google Tag Manager. They explore the concept of marketing attribution, emphasizing the significance of understanding touch points in the customer journey. The discussion covers various attribution models, the role of tagging in tracking marketing efforts, and how to use data to make informed marketing decisions. They also highlight the need for a balanced approach between brand awareness and demand generation strategies. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ Resources: Free analytics: https://analytics.google.com Free UTM builder: https://ga-dev-tools.google/ga4/campaign-url-builder/ Free Tag Manager: https://tagmanager.google.com/ Free consultation: https://itsmostlymarketing.com/work-with-us #itsmostlymarketing, #marketing, #tangentstotactics, #entrepreneurship, #customerexperience, #teambuilding, #businessgrowth, #leadership, #CRM, #operations, #touchpoints, #attribution, #marketingattribution, #utm, #utmcodes