Ep 6 - From CEO Posts to Pipeline: Building a Founder-Led Content Engine

What this episode covers

In this episode, Samantha Riel sits down with Josh Cons, founder of Notice Media, to talk about what it really takes to turn your CEO’s voice into a repeatable, scalable pipeline engine on LinkedIn.Forget vanity metrics. This conversation dives deep into how founder-led content builds trust at scale, why it's often the most underutilized sales lever in a business, and how teams can shift from PR fluff to authentic, revenue-driving storytelling.Josh shares the exact playbook he’s used with over 150 B2B companies, including:The 3 content pillars every founder needs: personal, business, and industryWhy most CEOs still treat LinkedIn like a trade show flyer (and how to fix it)What authentic content actually sounds like in a world overrun by AI noiseWhy virality is a distraction, and what to track instead if you care about ROIA signal-based approach to content that drives real conversations and closes dealsWe also challenge the old top-down content pyramid, arguing that everyone from interns to execs has a role to play in building trust with your buyers.This is a must-listen for founders, marketing leaders, and GTM teams who want to stop chasing impressions and start building a high-leverage content engine without the fluff.Hot take from Josh: “We’re not here for the clout. We’re here for the cash.”📌 Subscribe, share, and follow for more behind-the-scenes strategies for growing revenue without chaos.

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