Ep 6: How Bryony Deery Built a Wellness Empire from Pilates to Dior Beauty Partnerships

from The Beauty Sessions · host Sophie Blowfield

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Bryony Basse (Deery), founder of Pilates by Bryony, Dior Beauty wellness expert, host of Beyond the Mat podcast, and co-founder of Cloudcha matcha - who has built an incredible wellness empire after discovering Pilates during rehabilitation from a serious road accident.Drawing from her insider perspective on breakthrough brand strategies, Sophie explores how Bryony has mastered community building in wellness - from her community events and matcha walks, to the intimate text group chat where she constantly learns from her audience, plus her strategic positioning at the intersection of wellness and beauty through her Dior partnership.Tune in to discover the strategic insights behind building authentic community in wellness and why Bryony's approach to merging movement, beauty, and lifestyle represents the future of holistic brand building.I hope you enjoy!Follow Sophie Blowfield on ⁠Instagram⁠Follow The Beauty Sessions on ⁠⁠Instagram⁠Follow Bryony Basse (Deery) on ⁠Instagram⁠Join Pilates by Bryony here

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This episode is 46 minutes long.

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This episode was published on September 17, 2025.

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