Ep. 6 - Marketing Isn’t Working? You Might Be Tracking the Wrong Things

When was the last time you asked, “Is our marketing actually working?” In the final episode of our GUIDE ™ Marketing Framework series, we unpack the power of evaluation. You’ll learn how to measure the right metrics, track ROI, optimize with intention, and build a repeatable review rhythm that helps you scale with confidence. Whether you’re a CEO or a marketing lead, this episode will give you the tools to stop guessing and start leading.👋 New to the podcast? Click here to start with Episode 1 and learn how the GUIDE Marketing Framework begins. Each episode builds on the last—so it’s worth going back to the beginning if you want the full picture.Episode Highlights:Why most marketing strategies fail without feedback loopsThe difference between vanity metrics and meaningful KPIsHow to use CRMs like HubSpot to track and align sales + marketingWhy more traffic isn’t always better trafficHow to run simple A/B tests without overcomplicatingThe power of a 90-day marketing review rhythmThe danger of running your business on outdated assumptionsHow AI tools like ChatGPT can help you interpret your dataBONUS: Why Santa Claus traffic is bad for SEO 🎅Mentioned in this episode:Take the Free Wayfind Marketing Assessment & Download the Free Playbook Check out Traction by Gino Wickman (book on EOS)Blog: A Step-by-Step Guide to Segment A/B Testing for Your Small BusinessWayfind Marketing Learning Center: https://wayfindmarketing.com/learning-centerNext Episode:We’re answering your biggest questions about the GUIDE Framework. It’s a rapid-fire Q&A, so don’t miss it!🧭 The GUIDE™  Framework Podcast Series G – Generate Your Strategy and StoryU – Upgrade Your Online PresenceI – Inform with ContentD – Develop Your Sales PlanE – Evaluate and Adjust (this podcast!!) Connect with us:Steve Phipps on LinkedIn: linkedin.com/in/stevetphippsAnnie Laurie Walters on LinkedIn: linkedin.com/in/annielauriewaltersTimestamps: 00:00 Introduction: Is Your Marketing Working?00:43 Welcome to the Growth-Minded Marketing Podcast00:57 The Guide Marketing Framework Overview02:10 The Importance of Evaluating Your Marketing03:18 Tracking What Matters: Key Metrics16:24 Using Tools and CRMs Effectively22:23 Testing and Optimizing Your Marketing29:43 Building a Rhythm of Reflection and Refinement38:56 Conclusion: Implementing the Guide Marketing Framework42:14 Next Episode: Answering Your Questions