ep 6: odd muse isn't as slow as they thought

from Sustainable is the New Black · host ellie.cooper

in this episode we unpack how odd muse - an accessible luxury brand took down their slow fashion claims after public outrage over their use of polyester & factory transparencyi discuss what it means to actually be a slow fashion brand and where they went wrong but I also acknowledge the disproportionate scrutiny female founders face online especially with regards to sustainability disputes *disclaimer no hate here! just a good case study to analyse the the what is takes to be a slow fashion brand AND how to deal with green washing allegations!

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This episode was published on June 3, 2025.

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