Ep 6: Planning and Prioritizing Your Marketing Efforts For The New Year

Alison Richmond and Lori Blanford from ClearEdge Marketing join Lamess Abourahma to help you make the most of the fall budgeting season. They will show you how to create a market plan and budget to bring in leads and boost sales in the new year and beyond.ChaptersIntro: Marketing Budget Season Is Here [3:35]What A Marketing Budget Should Be [5:17]Where To Start The Budgeting Process [7:02]Assess Past and Current Marketing Performance [8:33]Start Building Your Marketing Budget [11:12]Common Marketing Budget Pitfalls [13:00] How To Rebound When Your Budget Comes In Lower Than You Expected [15:07]ClosingContact the RPO Association at [email protected] Join the RPO Association today to stay informed about the latest trends and best practices in talent acquisition, achieve your professional goals, and benefit from improved business performance. https://resources.rpoassociation.org/join  Follow Allison Richmond on Linkedin: https://www.linkedin.com/in/alisonrrichmond/Follow Lori Blandford on Linkedin: https://www.linkedin.com/in/lori-blandford/​​​​​​​​​​​​​​Follow Lamees Abourahma on Linkedin: https://www.linkedin.com/in/lameesabourahma/ Follow the RPOA on LinkedIn: https://www.linkedin.com/company/recruitment-process-outsourcing-association-rpoa-/For more information about the RPOA: https://www.rpoassociation.org/Episode sponsored by ClearEdge Marketing, a company dedicated to transforming the business of talent through marketing, recruiting, and career empowerment services. Check them out at https://www.clearedgemarketing.com/ About the PodcastTime to Hire is produced by the Recruitment Process Outsourcing Association (RPOA), the leading authority on recruitment process outsourcing (RPO) foresight and innovation, and the trusted convener for the global RPO community. Through conversations with industry leaders, the podcast explores the trends, insights, and innovations shaping the future of talent acquisition.Learn more about RPOA and join the community at: https://www.rpoassociation.org.Follow the host, Lamees Abourahma, on LinkedIn.