EPISODE · Dec 13, 2022 · 48 MIN
Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
from On Strategy Showcase · host Fergus O’Carroll
Not all reach is equal. In this final episode of the series, we talk about the importance of attention metrics in reach-based comms planning and its impact on effectiveness/efficiency. This series sponsored by our friends at WARC.
What this episode covers
Not all reach is equal. In this final episode of the series, we talk about the importance of attention metrics in reach-based comms planning and its impact on effectiveness/efficiency. This series sponsored by our friends at WARC.
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Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
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