Ep 6. Qué es el buyer fan y la identidad líquida en Ecommerce

from Ecosistema Ecommerce · host Javier López Rodríguez

En el programa de hoy vamos a hablar sobre la segmentación de clientes en Ecommerce y un concepto muy interesante cuando establecemos arquetipos de público: la identidad líquida. Hablamos mucho sobre la experiencia de compra pero muchas veces no nos molestamos en conocer exactamente a nuestro tipo de cliente. Hablamos sobre el buyer persona y el Buyer Fan y establecemos pautas para poder crear comunidades en tu proyecto de ecommerce. Por otro lado, hacemos referencia al concepto de identidad líquida, cómo nos comportamos y cuando el cliente tiene razón y cuando no. Hacemos una instrospección sobre como fórmulas de segmentación de clientes y terminamos con un ejercicio de construcción del arquetipo de cliente ideal que puedes definir para tu propia tienda online. Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Jan 23, 2023

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Ep 6. Qué es el buyer fan y la identidad líquida en Ecommerce

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This episode was published on January 23, 2023.

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