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Ep.6 SAP: Setting up a global ABM program episode artwork

Oct 10, 2019 25 min

Ep.6 SAP: Setting up a global ABM program

from Reinvent B2B Customer Growth

Danny Nail, Senior Director at SAP joins us to discuss setting up a global account-based marketing function and establishing a group-wide centre of excellence.

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Ep.6 SAP: Setting up a global ABM program

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This episode is 25 minutes long.

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This episode was published on October 10, 2019.

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