Ep. 6 - Unlocking Business Success with Facebook and Instagram Ads: Tips and Strategies with Emily Wood

In this meeting, Emily Wood and Laura Glass discuss the benefits of using Facebook and Instagram ads for businesses. They emphasize the importance of knowing your audience and having an offer that already sells before running ads. Emily recommends starting with lead ads to grow email lists and testing multiple audiences at a time if the budget allows. Laura highlights the importance of email lists and how Facebook and Instagram ads can help get in front of people more effectively, especially with the use of attention-grabbing hooks. They stress the importance of catching people's attention with the image and copy, and suggest using pre-made templates and screen-shotting ads for inspiration. They both agree that ads should be concise and tailored to the audience, and suggest experimenting with different approaches to see what works best. The speakers also discuss the benefits of Facebook's AI technology in finding higher quality traffic for lead and sales ads. They explain how Facebook studies people who respond to ads and finds more people like them, while highlighting the importance of testing and running ads to take advantage of Facebook's ability to remember and find more people who engage with the ad. They suggest that Facebook ads can be a valuable tool for expanding a business, but it is important to have a clear strategy and to be willing to learn and adapt along the way. Free opt-in: http://freebie.emilywoodads.com Insta: @‌emilywood.ads Facebook: https://www.facebook.com/emilywoodads