EP.6│王福闓│透過品牌定位、價值共創與城市敘事，讓城市更美好

from 蘇珊Sofa事 · host Susan 蘇珊

今天坐在沙發上的是「品牌再造學院」院長王福闓老師福闓老師帶著最新著作《城市品牌行銷：自信讓我們的城市更偉大》、《城市文化創新：品牌行銷與永續讓城市更美好》，來分享他20多年來，透過品牌定位、價值共創與城市敘事，為地方建立一套可長期經營的品牌策略藍圖。我上次聽到城市行銷，是在大學的時候做行銷作業，那時候對於「城市行銷」還是不太理解，過了這麼多年，把我的觀察與疑問，向福闓老師提問，透過老師分享的實務經驗，了解到更多沒想到的事情！ ✨追蹤王福闓：https://www.instagram.com/wang_fu_kai/ ✨追蹤蘇珊Sofa事：https://www.instagram.com/susanonthesofa/ ✨追蹤主持人Susan 蘇珊：https://www.instagram.com/susan_love_music/ ✨合作請寄信：[email protected] -- Hosting provided by SoundOn

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EP.6│王福闓│透過品牌定位、價值共創與城市敘事，讓城市更美好

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