EP 6: Zach Toombs, Evident Media, on storytelling tips any nonprofit can use

At this time in 2024, I was a news reporter, working for the person who’s my guest today: Evident Media founder and executive director Zach Toombs.Back in '24 we worked for a for-profit news company. Now Toombs runs a not-for-profit news organization, boldly taking on documentary storytelling from a nonprofit model. Not only has he overseen masterful long-form projects throughout his career, but in this role he also oversees how he tells the story of his own upstart organization. Through that, he shares insights that are valuable for nonprofits of any size with any level of background in storytelling.